Solution Savvy
Website Tune-Up offers customers helpful advice to make sense of the various solutions that enhance a websites functionality, security and search engine rankings. Adding mindful solutions increase the likelihood that visitors find the website, enjoy their experience and return because your website was informative, helpful and interesting.
Forms
An online document that allows you to present questions to the visitors of your website. Visitors can supply their own individual answers or choose from a list of possible answers. Forms can be made secure allowing sensitive information such as Credit Card details to travel safely through the Internet. Examples of forms include: contact forms, enquiry forms, travel reservations forms and surveys.
Online promotional material
Create or convert your material into online advertising and marketing material. Examples of online promotional material include: downloadable catalogues, newsletters and coupons
Archival Utility
Old but appropriate website articles that visitors will want to have access to can be set apart from relevant articles with an online archival system.
Content Management Systems (CMS)
Websites that require frequent updates by various editors can utilise a content management system (CMS). Various CMS products exist and all offer the functionality of managing the various editor accounts and the sections of a website an editor has permission to maintain.
Image Gallery
Many applications are available, allowing choice between adding an image gallery for the sole purpose of viewing many images and or accepting images from visitors.
Blogs
An online journal/diary of an author's typed entries usually displayed in reverse chronological order. Typed entries usually relate to a specific topic. Examples of Blog usage: Blog about product testing a mobile phone, Blog about adventures while on holiday, Blog about service interruptions for an ISP/Hosting company
Internet Forum
Is an application that is installed onto a website. It allows the visitors to the website to participate in discussion by posting their messages on the website 'message board'. Discussions can be categorised into public or private topics. Examples of Internet Forums: Recipe exchange forum, Computer gaming help forum, DIY building forum.
Chat (occurs via a chat screen and is in real time which is unlike Internet Forums & E-mail!)
With the addition of a community based chat program your website can host a community based chat. The community based chat can be a discussion between visitors to your website or between an expert nominated by your website and visitors interested in the experts information. The addition of a chat program can also accommodate one-to-one conversations between a visitor to the website and a customer service representative.
Secure Payment Facility
Planning to accept payments from a website involves selecting a secure payment facility that accommodates the needs of the actual purchase, the transactions and websites merchant / non-merchant facilities.
SSL Certificates
Provide a website with the ability to safely accept visitors sensitive information like personal or Credit Card details. SSL provides authentication between endpoints communicating privacy over the Internet using cryptography.
Search Engine Optimisation (SEO) / Search Engine Marketing (SEM)
A process that aims to achieve top search engine ranking by creating websites with content highly relevant to search engines and the people searching.
Image Resources
Another consideration aside from a consistent approach to displaying images is the Copyright of the images used by a website. Images can be protected from use by Copyright laws. It is suggested to select photos, graphics and clip art that are relevant, with permission and free of Copyright.
RSS Feeds
Deliver regular changing website content in Rich Site Summary (RSS) format. Choose to display the content of online publishers within or outside of your industry.
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